Not all cotton is created equal. That’s why we source organic, regenerative, and biodynamic cotton, grown without harmful chemicals and cultivated through practices that restore soil health, increase biodiversity, and combat climate change. Our commitment goes beyond "doing less harm"—we’re focused on doing more good by giving back to the Earth through circular and nature-positive farming methods.

Through RESET Farming, an initiative of our parent company Ecofashion Corp, we are pioneering a farming revolution that benefits farmers, ecosystems, and future generations. This means:

- Regenerative agriculture that sequesters carbon and restores soil health

- Zero synthetic pesticides, fertilizers, or GMO seeds

Sustainability is about people too. Our work supports female farmer empowerment, fair wages, and improved livelihoods for cotton-growing communities. We are committed to ethical manufacturing—no child labor, fair working conditions, and supply chain integrity.